creating an interactive video - the process
Confidential Consultation
A consultation to understand your brand and objectives for creating an interactive campaign. And by answering the question, “what does success look like?” More Sales? Brand Reinforcement? Positive PR?
Storyboarding
Creating the flow of your creative ideas onto the video (adding interactivity to your existing video or the creation of a new Interactive video). Adding special highlighting effects. Tracking of items within the video. In Video purchasing capabilities
Programming and Development
Our UK developers will utilise latest software techniques to add the interactive layers onto the supplied video. Features added will include: Brand logos highlighting items of interest. Bespoke information bubbles. E-Commerce facilities.
Testing
The interactive video is then rigorously tested by our specialists ensuring that the video plays on all the designated platforms. All aspects from highlight effects to placing objects into the shopping basket are tested thoroughly.
Presentation
The finished interactive video is then presented to the client, online in an encrypted location to ensure full specification compliancy. After the approval from the client the interactive video is schedule be deployed after sign-off.
Deployment and Monitoring
The interactive video is then officially deployed on the specified platform and is constantly constantly monitored. The monitoring ensures extensive data collection and also customer purchase transactions.
IVI: Point | Click | Purchase
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